With the following data protection information, we, Dresden Marketing GmbH, Messering 7 in 01067 Dresden, as the controller within the meaning of the General Data Protection Regulation (GDPR), explain which personal data we process when you visit our website and use our online services. We would like to point out that, by default, all data transmissions in connection with our website take place via an encrypted connection.
We reserve the right to amend our data protection information from time to time so that it always complies with current legal requirements or to reflect changes to our services. We therefore recommend that you read the data protection information regularly to keep up to date with the protection of the personal data we process.
Logging and creation of log files
When our website is accessed, a range of technical data is logged. This general data and information is stored in the server log files. The browser type and version, the operating system used, the referrer URL, the host name of the accessing computer, the time of the server enquiry and the IP address are recorded in a log file. The processing of personal data is carried out for the provision of the website as well as for troubleshooting and clarification of acts of abuse or fraud on the basis of a legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR. The log files are deleted after 7 days.
Use of cookies
We use cookies on our website. Cookies can be used to optimise the information and offers on our website for the benefit of the user. Cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. The setting options for the cookies used can be found in the cookie banner, which can be accessed at any time via the symbol at the bottom of the page.
Cookies are used on our website in connection with the following services:
Google Analytics, Google Ireland Limited - Web analytics
On the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) GDPR and with regard to the setting of cookies pursuant to § 25 para. 1 TTDSG i.V.m. Art. 4 No. 11, Art. 7 GDPR, we use Google Analytics, an web analytics service provided by Google Ireland Limited ("Google"), using the Google Tag Manager. For this purpose, an order processing contract was concluded with Google in accordance with Art. 28 GDPR. In addition, in the event of data transfer to the parent company Google LLC - based in the USA - an adequacy decision pursuant to Art. 45 para. 1 GDPR in conjunction with the certification of Google LLC under the EU-U.S. Data Privacy Framework. Your declaration of consent also expressly includes the possible worldwide transfer and processing of data by other Google LLC group companies. In this regard, we would like to expressly point out any risks, for example the more difficult enforcement of data protection rights of data subjects. For the use of Google Analytics, cookies are stored for up to 14 months.
The cookies set by Google Analytics are used to process usage data (e.g. websites visited, access times) and communication data (e.g. IP addresses, device information) on our behalf in order to analyse the use of our online offering, compile reports on the activities within our online offering and provide other services related to the use of our online offering. It is also possible to create pseudonymised user profiles.
Google Analytics is used exclusively by means of IP anonymisation. All processed personal data is deleted or completely anonymised after 14 months. Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy and in the settings for the display of adverts by Google.
Zoho CRM, Zoho Corporation GmbH - Customer communication
On the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) GDPR and with regard to the setting of cookies pursuant to § 25 para. 1 TTDSG i.V.m. Art. 4 No. 11, Art. 7 GDPR, we use Zoho CRM from Zoho Corporation GmbH ("Zoho") for the purposes of customer communication and contact and enquiry management. In this context, we process your contact data (e.g. e-mail, telephone numbers), content data (e.g. information in contact forms) and usage-related information (e.g. IP addresses, websites accessed, access times). With regard to the personal data transmitted in the context of forms, please also refer to the "Contact form" section.
For the use of Zoho CRM, an order processing contract has been concluded with Zoho in accordance with Art. 28 GDPR. In addition, in the event of data transfer to affiliated group companies based in third countries under data protection law, suitable guarantees for the protection of data subjects within the meaning of Art. 46 para. 1 GDPR exist through the conclusion of standard data protection clauses in accordance with Art. 46 para. 2 lit. c) GDPR. Your declaration of consent also expressly includes the possible worldwide transfer and processing of data by Zoho's affiliated group companies. In this regard, we would like to expressly point out any risks, for example the far-reaching access rights of investigating authorities and the more difficult enforcement of data protection rights of data subjects. For the use of Zoho CRM, the cookies used are stored for the duration of the session.
The purpose and scope of data processing by Zoho as well as your rights in this regard and setting options to protect your privacy can be found in Zoho's privacy policy.
In addition, only strictly necessary cookies are used on our website in accordance with Section 25 (2) No. 2 TTDSG. The subsequent processing of your personal data is based on our overriding legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR. Our legitimate interest here is to ensure that the website is provided in compliance with data protection regulations (storage of the selection options in the cookie banner, storage period: 1 year) and unrestricted technical functionality of the website (identification of registered users, storage period: session).
For the provision of the consent management system, we use the services of Cookiebot, a service of Usercentrics A/S, on the basis of our overriding legitimate interest in providing the website in compliance with data protection regulations in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR. In this context, the IP address including geolocation, an individual user ID, language settings and the type and time of consent given are processed. For the use of Cookiebot, an order processing contract was concluded with Usercentrics A/S in accordance with Art. 28 GDPR.
Contact form
There is a contact form on our website that can be used to contact us electronically. It is also possible to contact us by email using the contact details provided in the legal notice. When you contact us, we will process the personal data you provide, in particular your name, email address and the request you have made, in order to clarify your request. The processing of the personal data listed is carried out on the basis of the legitimate interest in satisfactorily responding to contacts and enquiries in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR or, in the case of requests for quotations and contractual matters, on the basis of the contract or pre-contractual measures in accordance with Art. 6 para. 1 sentence 1 lit. b) GDPR.
The personal data provided by you will be treated confidentially by us, will be used exclusively to process your request and will not be passed on to third parties unless this is necessary in individual cases due to the nature of your request. The deletion of personal data takes place after final clarification of your request or due to an objection by you. The deletion periods described here only apply insofar as no statutory retention periods prevent deletion.
Links to other websites
Our website contains links to other websites, so-called external links. We have no influence on whether the operators of other websites comply with data protection regulations. Please note that when you click on a link to another website, you are subject to different data protection regulations. We have no influence on the data processing there. External links are labelled as such in accordance with § 19 Para. 3 TTDSG.
Use of service providers for the provision of the website
To provide the website, we use service providers who process personal data on behalf of the controller or through whom access to personal data cannot be ruled out. We have concluded data processing agreements with all of these service providers in accordance with Art. 28 GDPR. In addition to the service providers already mentioned, these are neusta destiantion.one GmbH (website support) and Bremen Briteline GmbH - via neusta destiantion.one GmbH (hosting).
Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use the newsletter service providers described below to process the newsletter.
Rapidmail
This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.
Rapidmail is a service that can be used to organise and analyse the sending of newsletters, among other things. The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail's servers in Germany.
Data analysis by Rapidmail
For the purpose of analysis, the emails sent with Rapidmail contain a so-called "tracking pixel", which connects to the Rapidmail servers when the email is opened. In this way, it can be determined whether a newsletter message has been opened.
We can also use Rapidmail to determine whether and which links in the newsletter message are clicked on. All links in the email are so-called tracking links that can be used to count your clicks. If you do not wish to be analysed by Rapidmail, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
For more information on Rapidmail's analysis functions, please see the following link: https://de.rapidmail.wiki/kategorien/statistiken/.
Legal basis
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
Storage period
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored by us for other purposes remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
For more information, please refer to Rapidmail's data security information at: https://www.rapidmail.de/datensicherheit.
Rights of data subjects and contact with the data protection officer
Data subjects may at any time request information about the personal data concerning them and, if necessary, rectification or erasure or restriction of processing or object to processing. There is also a right to data portability in their favour. Furthermore, if data processing is carried out on the basis of consent, this consent can be revoked at any time for the future. To exercise your rights, you can contact us at info[at]marketing.dresden.de and our external data protection officer at zentrale[at]dids.de (further contact details at www.dids.de). In addition, in accordance with Art. 77 GDPR, you have the right to lodge a complaint with a data protection supervisory authority if it is suspected that the processing of personal data is unlawful.